native
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Marketing Madness
Native Ad Buying Climbs by 74% Through Q1 2017
A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered…
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Marketing Madness
Google AdSense Introducing New Format for Mobile Native Advertising
Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have…
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Marketing Madness
Revcontent Confirms that They are Purchasing Rover for Granular Personalization
Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased…
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Marketing Madness
Bad NewS: Just 33% Renewed Native Ads in 2016
Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting…
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Marketing Madness
Medium Fires 1/3 of Staff and Kills Native Advertising
Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the…
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Marketing Madness
Yahoo Announces New Native Ad Experience for Marketers
If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While…
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Marketing Madness
Bad News for Native: Most Find it Deceptive
A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York…
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Guides: How Do I?
7 Ways to Build Customer Loyalty with Automatic Content Marketing
Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan,…
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Marketing Madness
[Native] Webcast: FTC Attorney Addresses Compliance Issues in Native Advertising
The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura…
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Marketing Madness
Trump Fallout Hurting Breitbart News, Taboola Doubles Down on Partnership
Love him or hate him, there is no doubt that the election of Donald Trump is having a huge impact…
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Marketing Madness
Do’s and Don’ts of Mobile Native Advertising
Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around…
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Marketing Madness
Can Native Ads Be Improved Using Location Information?
Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use…
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Marketing Madness
Positioning Your Disclosure on Native Ads can Impact CTR
A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving…
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Leaders and CEOs
[VIDEO] Will Cloaking Kill Native Advertising?
Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the…
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