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UrbanObserver
UrbanObserver
Thursday, April 18, 2024
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media buying
3950
Marketing Madness
Mobile Now Makes Up 21% of Online Spending
comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as...
Pesach Lattin
-
2017-02-21
Marketing Madness
Did Land Rover Fund Terrorism Through Buying Ads?
The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
Pesach Lattin
-
2017-02-14
Marketing Madness
Four Important Reasons You Should Test Facebook Dark Posts
Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...
Pesach Lattin
-
2016-06-07
Leaders
One Question with Isiah Pohlert on Media Buying
My next victim in the "One Question" series is Isiah Pohlert, whom I had the pleasure to "formally" meet in San Diego during the...
Ricky Ahuja
-
2015-04-23
Latest news
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
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Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a...
Adtech
2024-04-18
Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In
Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your...
Must read
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...
Adtech
2024-04-18
Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In
Welcome to the raucous arena of digital advertising, a...