Tag:marketing

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Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...

Pesach Lattin - 2023-08-24

Hiring & Management

Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They've just unveiled their secret...

Pesach Lattin - 2023-08-01

CTV/OTT Streaming

Netflix’s Advertising Odyssey: From Password Pirates to Advertisements and ARRRPU!

Repetitive ads on streaming platforms: Turning viewers into 'brand recall experts' and streaming services into 'ad annoyance champions' - it's a battle of wits and annoyance!

Pesach Lattin - 2023-07-21

Leaders

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...

Pesach Lattin - 2023-07-18

Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Pesach Lattin - 2023-07-17

Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have...

Pesach Lattin - 2023-02-03

CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...

Pesach Lattin - 2022-08-19

Marketing Madness

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising,...

Pesach Lattin - 2022-06-24

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