Tag:market

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Marketing Madness

Huge Changes in Paid Advertising Taking Place

A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For...

Pesach Lattin - 2016-10-03

Marketing Madness

Target Your Audience Effectively With Performance Marketing

Designing a successful search marketing campaign starts with knowing your audience. Unless and until you properly define your target audience, your campaign remains vague. So,...

Mustafa Khundmiri - 2012-03-14

Specials

Has Google+ Already Beaten Facebook

Just within the last two years Facebook overtook Myspace as the king of social networking. Myspace has been relegated by the technology and advertising...

Pesach Lattin - 2011-07-13

Latest news

Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...