Tag:Lead Generation

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Marketing Madness

LinkTrust is Revolutionizing Lead Gen … Again

Drawing on 10 years of experience of providing lead generation and affiliate tracking software, LinkTrust has released a new lead generation engine making it...

Kyna Taylor - 2013-10-01

Specials

Is Lead Gen a Zero Sum Game?

Online lead generation is thriving. There are now publicly traded lead gen companies, like Quinstreet (valued at almost $500M) and BankRate (valued at $2.4B);...

David Rodnitzky - 2012-04-05

Marketing Madness

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...

Jim Borzilleri - 2012-03-26

Marketing Madness

Why Go To LeadsCon?

This year LeadsCon will be in Las Vegas, February 28-29th, at the Mirage Hotel and Casino. LeadsCon has become the premiere conference about the...

Pesach Lattin - 2012-02-03

Marketing Madness

Y’all Come Back Now: Lead Generation as Concierge

Lead generation is an obvious fit for companies that have email marketing capabilities. No lead produced on the Internet these days is stronger in...

Kevin Wallach - 2011-08-04

Marketing Madness

Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story

In my experience lead generation on the Internet can be summed up in one word, that word being garbage. Now before my meaning is...

Kevin Wallach - 2011-07-27

Marketing Madness

Lead Generation Can Drive Job Growth

My company is focused on generating consumer leads on the Internet. My typical client is a company selling their services or products through a...

Kevin Wallach - 2011-07-22

Latest news

Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...