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Marketing Madness

Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising

The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...
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Lawyers Run The World

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
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Marketing Madness

InfoGraphic: Rebirth of Display Advertising

You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...
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Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
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Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a...
Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your...

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Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...
Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

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