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Email Marketing

Consumers Don’t Trust Email Marketers

A recent study was completed looking at European email marketers, and how consumers perceive them.  The study was part of the effort to determine...
Pesach Lattin -
Marketing Madness

Affiliates Adapt to Mobile Advertising Demands

According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled...
Michael Marchese -

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News

Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy

In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform...
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Adtech

From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make...
CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a...

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CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...
Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

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