Thursday, April 18, 2024

Tag:disclosures

FTC Report Examining Issues of Consumer Recognition of Native Advertising

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015.  The research explores consumer recognition of paid search advertising...

Controversy Over Blogging For Pay

Bloggers face issues and controversy with revenue generation strategies like blogging for pay, sponsored posts, paid reviews, and selling links. How does this go over with the FTC, Google, and blog readership?

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Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy

In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform...
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From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make...

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a...

Must read

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...