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UrbanObserver
UrbanObserver
Thursday, April 25, 2024
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Tag:
cpm
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Marketing Madness
Study: CPM Rates Do Not Equal Value
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
Pesach Lattin
-
2012-03-28
Specials
How I made over $200M on Display Advertising.
Between 2004 and 2009, I focused almost completely on display advertising, buying media and converting it into cash through arbitraging CPA ads. Even when...
Pesach Lattin
-
2012-02-09
Latest news
Adtech
2024-04-19
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
Must read
CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...