Thursday, March 28, 2024

Tag:content

Facebook Stepping up their Paid Content Program

Facebook is expanding their successful branded content option to additional brands. Along with this expansion, they are making some important updates to their policies...

New EU Laws May Require Facebook and Google to Pay Users

A recent report from the Guardian finds that the European Union is proposing new rules regarding the publishing of news content.  One of the...

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...

Consumers Are Too Cheap to Pay for Content

With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that...

B2B Content Marketing Failing According to Study

The Content Marketing Institute has released their new B2B enterprise content marketing report, which polled a number of marketers to see what types of...

Google Accelerated Mobile Pages to Launch on February 24th

Google has confirmed that the Accelerated Mobile Pages (AMP) will begin showing up in their mobile search results on Wednesday, February 24th.  The AMP...

Stealing Content to Make Money

Here is a topic that can be somewhat controversial.  Using someone else's content to make money online, build a readership and grow your business. ...

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Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...
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Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...

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