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UrbanObserver
UrbanObserver
Saturday, April 20, 2024
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Marketing Madness
Google Overtakes Apple as World’s Most Valuable Brand
Apple has been the ‘king of the hill’ when it comes to most valuable brand for quite some time now, but according to the...
Pesach Lattin
-
2017-03-31
Marketing Madness
Apple Search Ads Show To Be A Good Investment
With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...
Pesach Lattin
-
2016-11-12
Marketing Madness
New Study gives Breakdown of iPhone Models in US
When marketing to mobile devices it is important to have a good idea of what types of devices are out there. Thanks to the...
Pesach Lattin
-
2016-02-17
Marketing Madness
Siri Sued by Angry Californian
Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According...
Pesach Lattin
-
2012-03-29
Marketing Madness
When Will iAd be Cheap enough for Marketers?
iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they...
Pesach Lattin
-
2012-02-15
Latest news
Adtech
2024-04-19
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
Must read
CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...