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Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high time for the ad world to face the music: AI isn’t just knocking at the door; it’s kicking it down. But fear not, agency mavens, this isn’t a eulogy—it’s a battle plan.
AI in Marketing: Embrace or Brace for ImpactLet’s be crystal clear: AI in marketing isn't just another shiny tool...
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that's been revolutionized by technology, one would expect fraud to be on the endangered species list.
Yet, here we are, listening to Andrew Casale, President and CEO of Index Exchange, explain over at Digiday how the ad tech landscape not only harbors but in some cases nurtures its darkest...
Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In
Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos, a new contender has emerged from the shadows, shaking the foundations of the established order. This challenger, Adalytics, steps into the limelight with a swagger, ready to stir the pot with revelations that might just as much serve their own agenda as they purport to cleanse the adtech realm of...
Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy
In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform previously known as Twitter, following alarming reports that its ads were showcased alongside content promoting white supremacy and Nazi ideology. This withdrawal marks a pivotal moment for the social media site, which has been under intense scrutiny since its acquisition by tech mogul Elon Musk.
The controversy erupted when an investigation revealed that ads from reputable...
From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek
If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his tune.Â
Pesach Lattin, the charismatic conductor of this wild ride, sat down with Oleg, the CTO of CMI Media Group, on the latest episode of the Adotat Show. Buckle up (or don’t—Oleg prefers a smooth ride), because this is not your standard corporate snoozefest.
Pesach kicked things off with his usual flair,...