Trending
Heat Index
Lawyers Run The World
Most Recent
 
Read More
2016-07-15

Warner Bros. Agrees to Settle Deceptive Marketing Charges

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers” to post positive gameplay videos on YouTube and social media.

Under a proposed FTC order, Warner Bros. is barred from failing to make such disclosures in the future and cannot misrepresent that sponsored content, including gameplay videos, are the objective, independent opinions of video game enthusiasts or influencers.

“Consumers have the right to know if reviewers are providing their own opinions or paid sales [...]

100
 
Read More
2016-07-15

Warner Brothers gets FTC Smack for Not Disclosing Social Influencers

You would think it is 2014 again reading the headline, but it is true.  Warner Brothers paid two YouTube personalities to make videos about their Xbox One games.  They paid as much as $30,000 for these videos.  Unfortunately, the videos never disclosed that there was compensation involved, which goes against FTC regulations.

The game being promoted in this case was, Middle earth: Shadow of Mordor.”  The FTC is not issuing a financial penalty in this case, which is a little surprising given that there is really no excuse for a major company like this to not be aware of the regulations for this type of marketing content.  Instead, the FTC is essentially giving them a slap on the [...]

820
 
Read More
2016-07-12

Senator Mark Warnner Pushes FTC to Address Ad Fraud

Digital ad fraud is a major concern for marketers, but it looks like it is really starting to draw the attention of others as well. Specifically, Senators Mark Warner of Virginia and Chuck Schumer of New York (both Democrats) are preparing a letter that they will be sending to the FTC requesting that they look into online ad fraud and its impact on users and the industry as a whole.

The letter brings up common issues such as bot traffic, malware, collection of personal information for use in identity theft and more.  Senator Warner even made direct comparisons between the digital ad fraud situation today and the situations that led up to the 2008 financial meltdown.  While it [...]

280
 
Read More
2016-07-11

Yingmob Caught in Major Hummingbird Ad Fraud According to Check Point Security

Ad fraud is a major issue, and one of the biggest ways the bad actors in the industry commit this type of fraud is by using malware.  In most cases, however, it is a third party criminal who uses the malware to make money.  The cyber security company Check Point, however, just reported that they found an ad firm in China that is essentially cutting out the middle man.  Yingmob is a mid-sized ad firm that has been caught actually distributing malware to boost clicks to their own ads.

Yingmob is based in Beijing and is a subsidiary of MIG Unmobi Technology Inc.  They offer mobile focused, easy to use ads in all the standard formats just like dozens of other ad companies around [...]

1130
Top Interviews
 
Read More
1230amc
 
Read More
3830angry-man-800x430
 
Read More
2490crazy (1)

 
Read More
550spotburner
 
Read More
1420legal
Trending Topics
featured
facebook
ftc
fraud
google
mobile
spam
blogging
guide
Online Ads
 
TinderSocial-1200-80
 
online-ad-fraud-detection.jpg
 
videoblog
 
010
 
youtube-tv
 
2743534799_86bcea8475_o
Marketing Men
 
TinderSocial-1200-80
 
Happy Sad
 
verizon-yahoo-832x333
 
Tumblr-Blog-Banner
 
oie_2aWHJ7Rwy0kV
Top Five
Heat Index
 
1
Karl Steinborn Death
 
2
Broke to Multi-Million | Josh Royal of Aventus Digital
 
3
The Verge Exposes Frank Kern and Mike Filsaime
 
4
8 Bloggers Prove You Can Start a $100k+ Blog All By Yourself
 
5
What is Performance Marketing?