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2016-08-23

Massive AdTech Buyout, Chinese Consortium Buys Media.Net for Almost $1 Billion.

Media.net is one of those companies that flies under the radar for the vast majority of people, but those in the AdTech industry are very familiar with it.  The company has annual revenue of over $232 million, and directly manages almost half a billion in annual advertising.  They have an impressive list of major publishers such as Yahoo, Bing, Forbes, Cosmopolitan, and many others.

Many people will quickly become familiar with the company, since they are getting bought out in one of the largest acquisitions in adtech history.  The company is being purchased by a Chinese consortium for $900 million. Media.net is saying that this deal is the third largest of its type in this [...]

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2016-08-19

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive interview, discover what Content.ad offers its advertisers and publishers that sets them apart from other networks, what new features they’ve just launched, how cloaking affects native ads, and more.

Find out more or sign up as an advertiser or publisher at http://Content.ad

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2016-08-17

[VIDEO] Evan Weber Knows What is Hot in Digital Marketing

Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the business of affiliates and making money. In his signature style of “don’t give a shit” dress, you’d often think that he was perhaps job hunting at the conventions. However, when you finally speak to him, you realize this guy knows a lot about what is going on, if not more than anyone else in the industry.

He launched his digital agency in 2007, Experience Advertising, and according to him has with more than 200 Internet-based e-commerce companies on various aspects of their online marketing and social media [...]

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2016-08-16

Video: Impact Radius Dedicated to Stopping Fraud in Performance Marketing

Many companies in performance marketing don’t really care about fraud. This past year we did a survey and found that 72% of marketers are victims of fraud, and 11% of CPA Networks admit they actively commit fraud and ask publishers to commit fraud. This means that if you’re picking a company to work with in this field, you’re likely to be cheated by someone “reputable” that “someone” recommended.

Impact Radius on the other hand is one of those companies that takes fraud seriously — so much that they have bought the #1 Fraud Detection and Prevention Platform for Performance Marketing, Forensiq. While there have been dozens of [...]

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What is Performance Marketing?