Friday, March 29, 2024

Marketing Madness

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with...

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it.  Now, the concealed adversary, known as Ad Fraud, operates...

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel,...

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.  Adtech companies,...

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.  It’s a...

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, "The only constant in life...

Lead Generator Faces Millions in Monetary Penalties for Allegedly Violating FTC’s Telemarketing Sales Rule

On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v. Day Pacer LLC, et al. (N.D. Ill....

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy...

Will The Trade Desk Bankrupt SSPs?

Welcome to the wild and ever-wacky world of programmatic advertising, where the rules change as often as the weather in the British Isles. This...

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through the world of influencers once again, echoing the cadence of evolution. The ascent of Artificial Intelligence (AI)...

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by...

 Decarbonization in the Ad Industry: A Noble Quest or Just Smoke and Mirrors

In the turbulent tides of 2022, when the world's gaze was locked on the existential threat of climate change, a new contender stepped onto...

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...

Latest news

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of...

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Must read

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle...