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2016-09-26

US Spending $8.4 Billion on Halloween | Are You Getting Your Piece of the Pumpkin Pie?

With Halloween just over a month away, good marketers will begin implementing their holiday strategy very soon.  For those who do a good job, it may be an extremely profitable season.  The National Retail Federation is predicting that Americans will spend a massive $8.4 billion on Halloween this year, which is the highest it has been in the 11 years that this stat has been tracked.

The prediction says that 171 million Americans will celebrate the holiday, which brings the total spend per person to about $82.93.  This is a big jump from the $74.34 that was spent last year.  This includes any holiday specific spending including money for Halloween parties, costumes, and of [...]

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2016-09-26

Advocacy Group Pushing FCC to Increase Broadband Standards

When someone says ‘broadband internet’ today it indicates (according to the FCC) that the internet connection offers a minimum of 25Mbps down, and 3Mbps up.  This has been in place for quite a while, and in general allowed the broadband term to mean ‘fast’ internet.  Today, however, with the growing demands on internet bandwidth, 25Mbps isn’t really enough for many people.

The New America Foundation’s Open Technology Institute is currently pushing the FCC to adjust the definition.  They want broadband to be 50Mbps down, and 20Mbps up.  This doubling of down speed and nearly 600% increase in upload speeds would, they claim, better reflect the demands of modern internet [...]

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2016-09-25

Michael Kulich Obituary

Baruch Dayan Emes. My friend Michael Kulich passed away on September 24th, 2016.

We were just talking two days ago about love and relationships, him getting married, and all the amazing things he wanted to do with his life. He shared with me that he got a new offer making twice as much as before with another company and we were talking about negotiations, and was so happy he could support a new family.  He was amazed that someone would pay him so much money to do something he really loved.

We had started talking most recently about his heritage as a Russian Jew, and he was interested in how he could connect with his background.

While he had been in the adult [...]

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2016-09-21

How to Get More Characters Into Your Twitter Ads

Twitter has finally implemented the change that stops counting the characters in the links for images and other websites in Tweets.  This was announced several months ago, but now that it is implemented, many marketers are noticing something interesting.

The change doesn’t apply to advertisements.  If you want to post a sponsored Tweet with a link to your website, the website URL still counts toward the 140-character limit.

Don’t worry, however, as there is a nice little work around.

To get around this limitation you simply have to create a normal, non-sponsored, Tweet and publish it to your page.  Once done, you can immediately choose to promote the post.  This [...]

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