No matter what type of website you’re running, it is important to keep it looking and operating properly. This means you will need to occasionally conduct a significant redesign to keep people interested, incorporate the latest web standards, and generally keep up with latest design standards. A sign redesign can take a lot of time and effort, but it can lead to many great benefits including increased time on site, increased interaction with visitors and most importantly, increased sales.
Unfortunately, when redesigning sites many people make mistakes that can cause their search engine rankings to tank. Even if the rankings eventually rebound, the drop can lead to a massive [...]
Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an ad. This functionality was previously made available to the ads API in July of 2012, but until recently the only placement option was the sidebar. However many people aren’t aware of them, and have never used them.
1. Grow Your Facebook Post Engagement and Fan Base
Perfect if you’re a brand or publisher and want to grow your Facebook presence. You may [...]
Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.Provide Value as an Expert Contributor
Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience and allow you to share your expertise with a growing audience. However, it’s important that you go about this process in the right way. Sian Phillips offers some tips in this Tweak [...]
I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of the box” or “My door is always open”. Those are phrases that I hear quite often and it really got me thinking about singular words that we commonly use and how they can truly “hurt your bottom line” in the new era of political correctness.
It’s really easy nowadays to offend someone or hurt someone’s feelings or worse, “step over the line” and get in trouble if you’re not paying attention to the shift in human behaviors. By making small changes in the way you talk, construct an email or during a presentation may help you gain more respect [...]