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2016-08-07

How Do You Market to Gamers? New Study Provides Insight.

A new study has been released from Softonic that looked at how gamers (especially mobile gamers) look at advertising, and marketing efforts in general.  Given that many mobile games today are funded through advertising, it is clear that there are lots of opportunities for marketers who want to get in front of this crowd.  While app marketing in the past has been primarily by other apps looking to gain users, that is not necessarily the case anymore.  Many companies are looking to mobile app advertising as part of their overall strategy.

The survey researchers wrote on their study, “In-game ad content has relevancy for 54 percent of free-to-play mobile gamers.  More than 1 out [...]

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2016-07-15

Common SEO Mistakes to Avoid when Redesigning Your Site

No matter what type of website you’re running, it is important to keep it looking and operating properly.  This means you will need to occasionally conduct a significant redesign to keep people interested, incorporate the latest web standards, and generally keep up with latest design standards.  A sign redesign can take a lot of time and effort, but it can lead to many great benefits including increased time on site, increased interaction with visitors and most importantly, increased sales.

Unfortunately, when redesigning sites many people make mistakes that can cause their search engine rankings to tank.  Even if the rankings eventually rebound, the drop can lead to a massive [...]

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2016-06-07

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an ad. This functionality was previously made available to the ads API in July of 2012, but until recently the only placement option was the sidebar. However many people aren’t aware of them, and have never used them.

1. Grow Your Facebook Post Engagement and Fan Base

Perfect if you’re a brand or publisher and want to grow your Facebook presence. You may [...]

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2016-05-29

Simple Way To Start Content Marketing

Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.

Provide Value as an Expert Contributor

Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience and allow you to share your expertise with a growing audience. However, it’s important that you go about this process in the right way. Sian Phillips offers some tips in this Tweak [...]

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