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2016-08-26

Study Claims Coffee Habits are Genetic

Researchers from the University of Edinburgh have identified a gene that appears to curb coffee consumption, suggesting that DNA may influence how much coffee someone drinks.

A variation in a gene called PDSS2 makes people drink fewer cups of coffee. (Image Credit: Wired)

In the study, which was published August 25 in the journal Scientific Reports, the researchers asked more than 1,200 people in Italy how much coffee they drank a day and compared their consumption and genetic data to another population of 1,730 people in the Netherlands. They found that people with a DNA variation in a gene called PDSS2 drank one cup of coffee less a day on [...]

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2016-07-25

Alert: Verizon Purchasing Yahoo for $4.8 Billion

It seems like there has been rumor, news and other reports of Yahoo attempting to sell their business for a long time, but all that is apparently all coming to an end.  People familiar with the situation are reporting that Verizon is purchasing Yahoo for $4.8 Billion.  While it will need to go through regulatory approval and a few other steps, there doesn’t appear to be any significant obstacles to this deal.

While not really surprising, it is quite interesting that Verizon would want to buy Yahoo.  The company will get a few different things that they were likely looking for, including Yahoo’s email service, which is used by 200+ million users each month.

They will [...]

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2016-07-18

How to Live Stream the 2016 Presidential Conventions

With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will be named the official GOP candidate. The Democratic National Convention will take place July 25-28 in Philadelphia.

The shift towards live video streaming these Conventions through digital media arises as young adult Americans are spending less time watching traditional TV and are instead increasing their online [...]

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2016-07-12

Pokémon Go About to Beat Twitter

If you haven’t heard of Pokémon Go yet, you’re likely living under a rock.  This new app has only been out about a week now and it is already about to pass Twitter for average daily active users.  For those who don’t know, this app allows users to walk around in the real world looking for virtual characters.  You can use your camera in an ‘augmented reality’ feature to show these little creatures in the real world.

So, what does this have to do with marketing?

Well, there are a lot of great opportunities for marketers and brands who want to drive real world traffic using this app.  First, if your business is lucky enough to have a ‘PokeStop’ on or near it, you will [...]

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Facebook is planning to promote its live video service during the RNC and DNC. (Image Credit: Politico)
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