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2016-07-18

How to Live Stream the 2016 Presidential Conventions

With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will be named the official GOP candidate. The Democratic National Convention will take place July 25-28 in Philadelphia.

The shift towards live video streaming these Conventions through digital media arises as young adult Americans are spending less time watching traditional TV and are instead increasing their online [...]

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2016-07-12

Pokémon Go About to Beat Twitter

If you haven’t heard of Pokémon Go yet, you’re likely living under a rock.  This new app has only been out about a week now and it is already about to pass Twitter for average daily active users.  For those who don’t know, this app allows users to walk around in the real world looking for virtual characters.  You can use your camera in an ‘augmented reality’ feature to show these little creatures in the real world.

So, what does this have to do with marketing?

Well, there are a lot of great opportunities for marketers and brands who want to drive real world traffic using this app.  First, if your business is lucky enough to have a ‘PokeStop’ on or near it, you will [...]

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2016-06-23

New Mobile Ad Formats Introduced by Yahoo

Yahoo was at the Cannes Lions festival to announce a new ad format, which they are calling ‘Yahoo Tiles.’ The ad format will allow 360-degree imagery as well as video formats on the Yahoo Gemini system and their BrightRoll platform.  Early use of these Tiles have offered improved engagement for the advertisers.

In fact, according to the announcement, “One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavors of their product.  In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and [...]

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2016-06-21

Activists Turn ISIS Twitter Accounts Gay. Is this Good Marketing?

The hacker group Anonymous has hacked the ISIS Twitter account, and turned it very gay friendly. With the icon having a rainbow image that says, “Out & Proud” and much more, this is a somewhat humorous way to fight back against the terrorist organization. ISIS is very anti-gay, and not just in that they don’t approve of the lifestyle. ISIS has been known to kill anyone who is found to be a homosexual, or even those who support it at all.

After the Orlando nightclub shooting that killed 49 people last week, a hacker that calls himself WachulaGhost decided to do what he could to fight back. Since ISIS claimed responsibility for the shooting, and are very anti-gay, what [...]

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