Tuesday, April 16, 2024
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
CTV/OTT Streaming

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

Here's the scoop: the digital sky is allegedly falling, or at least that's the drama unfolding according to some Chicken Little-esque narratives on AdExchanger....
Pesach Lattin -
Marketing Madness

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of 2024 has evolved, or mutated...
Pesach Lattin -
Adtech

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting a fervent discussion that's set...
Pesach Lattin -
Marketing Madness

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one led by a generation unencumbered...
Pesach Lattin -
Adtech

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away...
Pesach Lattin -
Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...
Pesach Lattin -
Leaders

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

I'm not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty,...
Pesach Lattin -
CTV/OTT Streaming

The NBCU Upfronts: Less Crystal Ball, More AI Precision

So, NBCUniversal has decided it's time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming...
Pesach Lattin -
123...2,046Page 2 of 2,046

Must read

Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...
Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...
Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...
Leaders

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...
Adtech

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...
Marketing Madness

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...
Marketing Madness

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...
Adtech

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech...
Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle...
Leaders

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

I'm not just any host; I’m Pesach Lattin, steering...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com