Thursday, March 28, 2024

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

How To Cross-Target Customers

Most people don’t use just one device anymore. They’re on their desktop computer, their laptop, their phone, their tablet. So ads they see on...

Buying Media for Health and Beauty Marketing

Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for...

HasOffers and Distributed Leads

Heather Vale of Performance Marketing Insider sits down with Cameron Stewart, General Manager of Tune and HasOffers. In this interview at LeadsCon in Las...

You Has Traffic? Yancy Naughton Buys Traffic

Have traffic? Want traffic? Heather Vale of Performance Marketing Insider talks to Yancy Naughton, Bow Tie Afficionado and Founder of HasTraffic. In this interview...

Track All Leads with LeadsPedia

Heather Vale of Performance Marketing Insider talks to Karl Norelius, VP of Sales for LeadsPedia, at LeadsCon in Las Vegas. In this interview, discover...

Clickbooth Gets New Office

Heather Vale of Performance Marketing Insider sat down with Katie Rose Cianfaglione, Director of Affiliates for Clickbooth, at Affiliate Summit West. In this exclusive...

How to Choose an Advertising Agency

Heather Vale of Performance Marketing Insider catches up with Ted Dhanik, CEO of engage:BDR, at their co-branded interview booth at LeadsCon. In this exclusive...

Is Anyone Seeing Your Ads?

There is a growing problem with banners not being seen. Even if you take away bot traffic, fraud and much more, there are tons...

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