Friday, April 19, 2024

Most recent articles by:

Alison Chew

Alison works with leading e-commerce brands to develop, manage, and optimize their affiliate marketing programs. She has broad professional experience in operations, marketing, account management, and education. Prior to Acceleration Partners, Alison was at a Bay Area start-up where she worked on marketing and operations initiatives including managing the company’s affiliate relationships with multiple networks and vendors. Alison holds a BS in biology and a MS in education. In her spare time, Alison loves to spend time with her family, bake, and try new restaurants.

4 Ways to Prevent Fraud in Your Affiliate Program

An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and...

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where...

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...