Influencer marketing has been growing at a rapid rate, largely due to the fact that it has been shown to be very effective. According to recent reports, the average amount spent on an influencer marketing campaign in 2017 was €51,891, which is up 38.6% from 2016.
It is really no surprise that more and more marketers are turning to this type of strategy. A report found that those who use influencer marketing make about $12.21 in earned media value for each $1 spent. This is obviously a very significant return, and one that marketers will be happy to take advantage of.
Katie Paulsen, the VP of influencer marketing at RythmOne said, “This year’s Benchmarks Report results serve to reinforce the power of Influencer Marketing as a critical component of our clients’ marketing plans.” She continued, “The year-over-year increase in average campaign ROI not only validates the success of the campaigns we’ve run to date, but it’s fueling future investment and growth in Influencer Marketing as a core component of brands’ digital marketing strategies.”
It is important when looking into influencer marketing deals to make sure to choose an influencer that will work well with your brand. Identifying the proper audience, and then choosing the right influencer that works with them, will help to maximize the effectiveness of this type of strategy.