TUNE, a marketing measurement company, has recently announced that they are adding new measurement options that are being made possible by integrating the Apple Search Ads Attribution API. This update will provide clients with improved information to show when a customer is a brand new visitor, and when they are returning again. This is focused on the app install market.
The information will be available to clients through their TUNE Marketing Console, which will allow them to more accurately track app installs. This is also where changes can be made to help optimize their overall ad spend on their apps.
The search ads will now have extra transparency included, showing details about conversions. Other useful information that will now be available is whether someone is redownloading an app after they had previously deleted it.
Peter Hamilton, the CEO of TUNE, said, “Access to this data will enable our customers to measure app redownloads accurately, then tailor marketing efforts to increase customer retention. It’s a huge win for marketers who want to create bespoke programs capable of deepening connections with customers.”
TUNE is one of the world’s leaders in app marketing measurement. From November 2017 to May 2018 they examined 3.1 billion app installs. This information is used to help marketers optimize their campaigns and maximize return on investment.