Display ads have been around for a very long time, yet they remain a very popular option across many industries. Some people who are analyzing their budget may be asking whether it makes sense to continue to spend money in this area when they could move it to other options like video or other popular choices.
While it is certainly good to have a diverse advertising portfolio, it would be a mistake to discontinue a display ad campaign, according to recent research conducted by the Internet Advertising Bureau.
They recently analyzed 675 display ad campaigns, and found that when they are used, brand awareness goes up by an average of 12%. This is quite a significant jump, and one that will help to attract many new customers to most businesses. To make it an even better option, the top display ad campaigns actually increased awareness by 55%. This should illustrate the point that it is not just important to use display ads, but also to produce high quality ads that will catch the eye of consumers.
Of course, this doesn’t just mean that one should throw money at display ads without taking care to ensure they are producing results. Ad transparency, trust, and other issues are still a big concern. If you direct your budget properly, and watch the results closely, however, there is no doubt that display ads are a great part of your overall marketing portfolio.