Last year Pinterest introduced Shopping Ads as an option for a very select number of brands to use for testing. These brands included big name companies like Venus, Overstock, Lowe’s, eBay, and IKEA Canada. This ad option allowed brands to create ads automatically by having the system pull images right from their product feeds.
The testing phase has now been completed, and they are rolling this option out to hundreds of new companies that wanted to begin using the service.
Shounak Simlai wrote about this on the Pinterest Business Blog saying, “With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads. Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising.”
During the testing phase, these ads have driven larger basket sizes, new customer acquisitions, and even faster conversions according to the reports. IKEA Canada said that they lowered their cost per order by 25%, and Lowe’s had their return on ad spend go up by 76%. These are some impressive numbers, and will obviously make this new ad option very attractive to many new brands.
In order to use the Shopping Ads program, a business needs to complete a Pinterest Propel Program form. Once done, someone from Pinterest will contact the business directly to discuss what needs to happen next to begin taking advantage of this system.