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Marketers Seem to be Resisting Emerging Tech

More than 2/3 of marketers in the US, for example, haven’t yet started taking advantage of artificial intelligence or blockchain related technologies.

Marketers are constantly having to change their strategies as consumers change, and technologies adjust. Despite this fact, however, new information is suggesting that marketers aren’t adopting the latest emerging technologies nearly as fast as many people would have expected.

More than 2/3 of marketers in the US, for example, haven’t yet started taking advantage of artificial intelligence or blockchain related technologies.

The research was put out by PointSource, where they looked at 679 senior-level decision makers. Those individuals reported that they were largely still in the ‘discovery’ phase of looking at these innovations. Given the fact that both AI and blockchain have the potential to be quite revolutionary when it comes to marketing, this means that many people are missing out on some big opportunities.

When looking at why these technologies aren’t being quickly adopted, the biggest reasons given are that they aren’t easy to jump right into and that there aren’t sufficient use cases for them. Large companies can invest the time and resources needed to become early adopters of these emerging technologies. For the average marketer, however, it is much more difficult.

As more and more large companies begin using and showing the benefits of emerging tech, smaller brands and individuals will be much more likely to follow.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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