Marketing Madness

Former CEO of LeoVegas Launching a Gaming & Fintech Affiliate Marketing Business

The former CEO of LeoVegas, Johan Styren, has announced that he will be partnering with Valentin Alsen from Catena Media to create a new affiliate marketing company. They will be offering a variety of different types of marketing services to their clients, and will work across multiple industries.

At least to start with, it seems that they will be working primarily on promoting the online gambling market, and the fintech industry.

He commented on this new project saying, “We are a technology company within the marketing space.” He went on to say, “While we assist our clients with new customers, the edge in our business is fully based on our SEO platform with cutting-edge technology, which can do innovating tasks such as measuring the value of our content based on user interaction data and then in turn, adjust the content on the website to always show content that is valued by visitors.”

Dilanti Media is Styren’s first venture since leaving Stockholm-listed online gambling group LeoVegas AB in August 2017.

The experience that Styren brings to this industry should be a significant asset for growing this new company. They have already bought GamblingInformation.com to use as their flagship page, and they will be targeting the UK market to begin with.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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