Marketing Madness

Voice Shopping Enjoying Rapid Growth

Just as mobile shopping is really becoming the standard, voice shopping is pushing into the market and really making a splash. The vast majority of the voice shopping market is held by Amazon at this point. People are using the Amazon Alexa devices to make purchases.

Currently voice shopping is at about $2 billion per year, which is still pretty modest. Experts predict that over the next four years, however, that number will go to $40 billion, and continue to grow beyond that.

There are two big factors that are pushing this type of shopping forward.  First, voice recognition ‘home assistants’ are becoming very popular. Things like Amazon’s Alexa, Microsoft’s Cortana, and Apple’s home devices are all gaining lots of traction. Over the holidays, millions of new homes began using these device, and they are getting very positive reviews, which will continue to drive growth.

The other factor is that as more and more people use them, these types of devices are getting more effective at understanding what users want. This will help to encourage people to use them more and more over time.

Most of the shopping that people do with voice devices like this is standard house items that they can quickly ask for, but that is quickly expanding.

Keeping an eye on the future growth of voice shopping is going to be very important for marketers today, and for years to come. This is not a trend that you will want to be left behind on.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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