Marketing Madness

Snapchat Testing @-Tagging for Brands

For brands, this will be a great way to attract new followers

Snapchat has recently confirmed that they are testing an @-tagging feature to help users, including brands and influencers, to build their number of followers. This feature will allow users to tag others in a story. When a viewer is watching the snap, they will be able to swipe up in order to see any tagged account’s info, and then follow them right from there.

The tags will generate a notification at this point, but that may not continue after the test phase of this system is completed.

For brands, this will be a great way to attract new followers. When a user, especially a social influencer with lots of followers, tags the brand, it will become much easier for people to find the brand’s account, and hopefully follow it.

Virginia Salas Kastillio, who is a popular Snapchat influencer, commented on this new feature saying, “I couldn’t have grown on Snapchat without the support of my followers and other influencers shouting me out in their story. From just one shout-out, I could get as much as 25 percent of someone’s audience on Snapchat to follow me. This was with manual username entry or Snapcodes. Being able to now click on the username and add directly? Game-freakin-changer.”

CEO of Snapchat, Evan Spiegel, also commented on this new feature saying, “In 2018, we are going to build more distribution and monetization opportunities for these creators in an effort to empower our creative community to express themselves to a larger audience and build a business with their creativity.”

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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