In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is especially true when it comes to the iOS platform where it has become the 15th best ROI option around, and the 6th best in terms of non-gaming ROI.
Oddly, it did not play on any of the top charts when it comes to Android devices. Marketers will want to keep this in mind when deciding where to put their marketing dollars. Whether it is because Android users don’t use Snapchat as much, marketers don’t buy Snapchat ads as much for Android, or some other reason, it is good information to have when making plans.
Not surprisingly, Google Ads, Facebook, and Unity remain the top three for ROI regardless of platform.
Snapchat is also extremely popular with younger generations, which is quickly becoming a key demographic for many businesses. Putting marketing efforts toward this system will help to establish relationships with this generation, which have the potential for long term returns.
Overall, the report was very positive for mobile marketing in general, with it continuing to have significant growth. iOS games were providing a 1.2x higher return than Android games though, which has been the case for many years now.