Oath, which is a subsidiary of Verizon, has recently announced that they are rolling out several new ad formats. These new formats are for augmented reality, native advertising, as well as social platforms. They have been working on developing these new options for quite some time now, and they are now available for use.
John DeVine, who is the CRO at Oath, said in a blog post, “It’s a massive priority at Oath to simplify, strengthen and scale our creative ad portfolio globally across mobile, display, video, native and social. We will deliver a better ad experience that’s mobile-best and consumer-first.”
The AR mobile ad unit that they had developed was made by the Oath team, but is powered by Yahoo Gemini. It will allow consumers to access an ad through a content experience like Yahoo Mail. This option has already been beta tested successfully by large companies including Pottery Barn and the Home Depot.
Other major companies have helped to test the other ad formats as well, including HuffPost, YahooFinance, Yahoo Sports, and a variety of others, which all used the new native ad format.
In the final testing session, any marketer that is based in the UK, France, Spain, Italy, Germany, Canada, or Singapore can access the new formats to see how they work.