Marketing Madness

First Video Affiliate Influencer Program Launched

Shoptalk 2018 (booth #2826)

TVPage today announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018 (booth #2826), March 19, 2018 through March 20, 2018 in Las Vegas.

TVPage works with top brands and retailers, including HSN, Staples, Macys, Roadrunner Sports, Autozone, Taylor Guitars, and many others, to streamline the workflow of producing, merchandising, moderating, and publishing shoppable video content at scale.

With the branded Influencer Video Affiliate Marketing program, which is deployed using TVPage’s Video Commerce Cloud, brands and retailers are able to organize and manage influencers and empower them to automatically merchandise their videos with related product offerings. The solution also tracks performance and boosts SEO value with a Video SEO landing page for each merchandised video. Influencers can also be a brand or retailer’s own employees. For multi-location retailers, tapping into their employees’ networks has the potential to expand their reach exponentially across markets.

“Video and influencers go hand-in-hand – 70 percent of YouTube subscribers today trust influencer content over any other content. It’s part of what makes Influencer Video Affiliate Marketing so powerful,” noted Allon Caidar, CEO and founder, TVPage. “Our Video Affiliate Marketing program streamlines the process for brands and retailers looking to empower their most engaged influencers with engaging, shoppable video content.”

TVPage offers the most comprehensive platform for publishing shoppable video to your site and social channels, and empowers your influencers to do the same. By simply ingesting an affiliate marketing feed into your TVPage account, brands and retailers are able to compensate influencers for every sale generated from influencer social audiences. Manage any number of employees and influencers, and monitor performance, directly from the TVPage dashboard.

Create your branded Influencer Video Marketing Program today.

Come by the TVPage booth at Shoptalk, #2826, and get a live demo of Influencer Video Affiliate Marketing in action.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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