Facebook is constantly updating their systems to attempt to provide users the best possible experience, or at least that is the reason they give. Most marketers know that a big part of what Facebook does is with the intention of reducing the viewability of organic posts from brands so that they will be forced to buy paid ads.
This happened with fairly recent updates that would reduce the number of times static images from pages would be displayed, in favor of videos. To get around that, many pages simply turned their images into videos, but Facebook soon caught on and updated their algorithms to identify these types of videos so that they would no longer be prominently displayed.
There is now another little ‘hack’ that many marketers are taking advantage of to get around this change from Facebook, and while it will likely be stopped eventually, it is currently a great way to boost views of your image posts.
After turning an image into a video, you simply overlay moving nearly transparent items on top of it. You’ve likely seen examples of this with a static video that has ‘confetti’ moving on it, or small arrows or dots. This movement ‘tricks’ the Facebook filters into thinking it is a normal video, which will allow it to be displayed much more often on consumer’s News Feeds.
Popular meme pages like Funny Texts, and others have greatly benefited from this strategy, and increased their view counts significantly. This, of course, can easily translate into increased revenue for their businesses.