Marketing Madness

Steven Seagal Becomes Spokesperson for Unregulated Affiliate ICO Scam

What happens when you add a goatee to a walking, talking representation of the poop emoji?

Action film star Steven Seagal has become the brand ambassador for a controversial cryptocurrency ahead of its initial coin offering (ICO).

A statement posted to Seagal’s Twitter account confirmed the news, the announcement for which was posted to the official website of “Bitcoiin.” Seagal’s endorsement – one of a number of celebrity endorsements in the cryptocurrency space in the past year – comes over a month before the “second generation Bitcoiin” is set to be sold.

An accompanying press release notably highlights Seagal’s film and martial-arts career, stating: “Hollywood actor Steven Seagal has become a believer of Bitcoiin2Gen, the Hollywood action star will be representing the leading cryptocurrency organization, Bitcoiin2Gen, as brand ambassador.”

The cryptocurrency in question is said to be based on ethereum’s blockchain, and also boasts a mining component through a partnership with a company called Dragon Mining. The website also advertises “considerable profit from holding Bitcoiin (B2G)” via a staking/depository process.

The project notably boasts affiliate rewards for those who drive investor interest ahead of the sale, calling to mind investment schemes such as OneCoin and BitConnect – both of which have been accused of constituting pyramid schemes – that also featured affiliate programs.

The company has already raised $10 million via its ICO, and now it’s brining on the answer to the question: What happens when you add a goatee to a walking, talking representation of the poop emoji?


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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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