Marketing Madness

TUNE Acquires Assets from Optimob to Boost HasOffers Platform

Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time.

Patrick Hearron, the VP of sales at HasOffers commented on the move saying, “The future of performance marketing hinges on the ability to use automation to deliver high-quality traffic at scale in a capital efficient way. The addition of Optimob enables us to further create this future by enhancing our ability to set performance and budget thresholds and then let HashOffers automatically optimize campaigns accordingly.”

This deal was not an acquisition of the entire company, and the employees of Optimob won’t be joining Tune. Other customers who were using the software will be able to continue to do so without any additional charges.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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