Marketing Madness

TUNE Acquires Assets from Optimob to Boost HasOffers Platform

Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time.

Patrick Hearron, the VP of sales at HasOffers commented on the move saying, “The future of performance marketing hinges on the ability to use automation to deliver high-quality traffic at scale in a capital efficient way. The addition of Optimob enables us to further create this future by enhancing our ability to set performance and budget thresholds and then let HashOffers automatically optimize campaigns accordingly.”

This deal was not an acquisition of the entire company, and the employees of Optimob won’t be joining Tune. Other customers who were using the software will be able to continue to do so without any additional charges.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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