Marketing Madness

New Deal Signed Between MintBet and Income Access for Affiliate Program

MintBet is an online casino and sports betting brand, headquartered in Ireland. They are operated by iGaming, and McBride Racing Ltd. To help boost their userbase and income, they have secured a partnership with Income Access. The deal would create a new affiliate program that is powered by the Income Access Network that was custom made specifically for iGaming oeprators.

The system should launch in December, 2017. Income Access has a long history of successful affiliate programs in a variety of industries, including online gambling and casinos. This program will allow MintBet to gain access to more than 25,000 affiliates with experience in the gaming industry. The affiliates themselves will benefit from this new source of income.

The CEO of Income Access, Lorenzo Pellegrino, said, “We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel. Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially in the UK.”

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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