Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.
The iLottery system in Michigan initially launched in 2014 as a complement to the traditional state run lottery services.
The CEO of Income Access and Digital Wallets at Paysafe, Lorenzo Pellegrino, commented on the deal saying, “Michigan Lottery is an important partnership as we look to expand our influence in the iLottery vertical…” He continued, “The brand’s stature and long history of success provide a unique opening for affiliates looking to broaden their player base.”
Amanda Perkins is a digital marketing an analytics manager at the Michigan Lottery, and see said, “Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8% of eligible players in Michigan registered to play online. We have partnered with Income Access to launch our affiliate program given the company’s excellent reputation in the affiliate marketing space. We expect this affiliate program to open a new pathway to acquiring players and play a key role in the Lottery’s overall player acquisition strategy.”