Marketing Madness

LinkTrust Sold, CEO Steps Down

LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy.

With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust – replacing current owner and CEO Bret Grow, who started the business in 2002. LinkTrust will continue to operate under the LinkTrust name and brand. Loyal Companies brings in-depth experience and resources in the Saas industry to increase scale, technology and customer experience.

“LinkTrust has the standing reputation of being the leading provider of performance marketing software. We’re excited to not only work with an amazing roster of companies who use LinkTrust in a key component in their business, but add to the value proposition with disruptive technology. Customers will see an even greater solution set and customer experience as we go forward,” said Chad MacKay, CEO. “Utah is home to some of the most innovative technology companies found today, thanks to the abundant talent found in our very own Silicon Slopes. LinkTrust is no different, and that’s what makes this so exciting. We have some aggressive goals and plans for the future but know it’s the people behind the product that really make the difference.”

Bret Grow, LinkTrust Founder, stated, “Today’s announcement is a positive one for our customers, partners and employees. I poured my heart and soul into LinkTrust the past 15 years and am proud of the company we built, our values, and commitment to providing a positive impact in the digital marketing space. I’m excited for this next phase of growth for the company and am confident in Chad, his leadership, and the vision he has for the company.”

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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