Marketing Madness

Is Google’s Panda Algorithm Still Relevant In 2018?

In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update.

Panda marked the beginning of Google’s war against web spam and black-hat SEO – a battle that the search giant has more or less won by now. In 2016, Google announced that Panda had become part of its core search algorithm rather than a separate part of Google’s wider search algo.

Which means we won’t see any more Panda-specific updates in the future. So how relevant is Google’s most infamous algorithm update in 2018?

What is the Panda algorithm?
Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company rolls out to help refine its search algorithm to improve the value of search query results for users.

  • Keyword stuffing: Forcing or hiding keywords within content in order to boost search ranking.
  • Thin content: Not enough content on a specific page to be useful.
  • Irrelevant content: Content that doesn’t match the keywords, titles and other elements you optimise for.
  • Broken links: Links that don’t take users to the promised location.
  • On-site duplicate content: Duplicate or similar content across your pages.
  • Off-site duplicate content: Duplicate or similar content compared to pages on other sites.
  • Deceptive content: Content designed to deceive users – for example, making ads look like regular content in order to generate more clicks.
  • Content farms: Sites that produce large volumes of content purely for SEO purposes.
  • Broad topics: Sites without a topical focus, often covering too many topics that aren’t tightly themed or relevant to each other.
  • Machine-generated content: Low-quality content generated by software.
  • Poor spelling and grammar: Errors that make content hard to read or understand.
  • Not-optimized pages: Pages that simply aren’t optimized for search at all.
  • Panda’s impact was huge and the likes of Wikipedia and eBay were among the big names to get hit hard by successive Panda algorithms over the intervening years. By 2014, the algorithm had evolved to also target affiliate marketing sites that are short on useful information and doorway pages targeting hundreds of keywords using the same copy.

Then, in 2016, Google told us that Panda was now part of its core search algorithm, adding that we shouldn’t expect to hear algorithm updates announced in the future.

ssentially, there is no separate Panda algorithm anymore and there won’t be any standalone updates. The algorithm will continue to be tweaked over time but it’ll be part of Google’s ongoing process of refining its core algorithm.

Google says it integrated Panda into its core algorithm because it doesn’t expect to make major changes to it anymore.

“It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.” – Andrey Lipattsev, Google search quality senior strategist

This tells us that, while future Panda changes won’t have the kind of impact we saw between 2011-2015, the search factors it targets will continue to be just as important. In other words, Google is happy with how Panda assesses content quality and the same rules are going to apply from here on in.

Panda might be less visible than it was a few years ago, but it’s as relevant in 2018 as it ever has been.

Read more at https://www.business2community.com/seo/googles-panda-algorithm-still-relevant-2018-01985895

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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