Marketing Madness

eBay Implementing Ads.txt Program to Fight Ad Fraud

eBay is the latest major company to get on board with the Ads.txt system to help fight ad fraud. This simple system will allow ebay to list the companies that they have authorized to sell their digital inventory.

The program was developed by IAB, and has been growing in popularity with all sorts of businesses. In eBay’s announcement, they said, “Spearheaded by the IAB, ads.txt is a new industry standard in combating fraud and will prevent the sale of counterfeit and unauthorized impressions in programmatic transactions. As publishers like eBay adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.”

The system should help eBay in particular, which has suffered from domain spoofing issues in the past, and continues to have them as a primary source of fraud.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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