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Significant Growth in Mobile UK Ad Spend

Recent reports came out that looked at the ad spend in the UK. The report found that the overall market grew at a rate of 3.7%, bringing the total to £10.8 Billion. This is the largest total spend for the first half of any year since tracking began (back in 1982). Not surprisingly, digital ad spend generated the vast majority of the growth. Digital ads in general grew 54%, to £5.8 Billion.

Stephen Woodford is the chief executive at Advertising Association and commented on this report saying, “Spend on advertising is showing strong resilience, at a time of real uncertainty for UK businesses. We know advertising has a positive effect on the economy, with every pound spent generating six pounds of GDP, so it is good to see steady, sustained growth. The upgrade of our 2017 forecast by a further one percent, the equivalent of an additional investment of £190M, should be seen as a cautious indicator for continued growth in UK economy.”

The mobile ads grew at a rate of 36.1%, which is the largest single are of the overall digital ad sector. Of course, mobile growth will be no surprise to anyone who works in this industry.

James McDonald is a senior data analyst at WARC and said, “The latest data highlight the importance of mobile to advertisers in the UK – spend on mobile ads accounted for the entirety of internet growth during the second quarter of 2017 and 97 per cent over the first six months of the year. As mobile usage and credit-fueled consumer spending continue to rise, investment in mobile advertising will track ahead of other platforms this year.

Overall the advertising growth for the first half of the year was quite good, and that is expected to continue throughout the rest of 2017.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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