Marketing Madness

Amazon Dominates Cyber Monday with Nearly 1/3 of All Online Sales

As reports continue to funnel in in from the busy black Friday and Cyber Monday events, it is becoming very clear that, as expected, Amazon is the big winner. Of all the online sales that took place on Cyber Monday, Amazon accounted for nearly 1/3 of them, which is quite impressive.

Amazon had 30.1% of all Cyber Monday online sales, and that is on top of taking in 27.2% of the online sales from Black Friday. The entire ‘Cyber Week’ which went from November 21st to November 27th, Amazon had 28.4% of all the sales.

There were no other retailers that came even close. Best Buy came in second for Black Friday with just 8% of the market, and Walmart was third with 3.9%.

For Cyber Monday, Target came in second place with just 6.4% of the market. For the entire week, Best Buy had 7% of online shares, target got 4.6%, and Walmart 3.6%.

Edison Trends said that Target did get the highest increase in their normal sales though, making 4.5 times more than it normally would have. In the report they said, “Target also more than quadrupled its order volume, saw three times more unique buyers, and even achieved a boost to its average order spend compared to its previous four weeks of sales.”

While Amazon did have an incredible week, their growth compared to the previous four weeks wasn’t quite as impressive. Their sales were up 100%, which is great, but compared to Best Buy (300%), Target (400%), and Walmart (350%) it wasn’t nearly as good. The number of orders was up less than 50%, which is less than Best Buy, Macy’s, Nordstrom, Target, or Walmart.

Overall, however, Amazon was quite dominant, and most all of retail looked quite good. This is a great beginning to the 2017 holiday shopping season.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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