YouTube has removed 150,000 videos and disabled comments on many more in response to the latest brand safety scandal to rock the online video platform.
Over the past week, huge brands including Amazon, eBay, Mars, Diageo, Adidas and Deutsche Bank stopped advertising on YouTube over concerns their ads are running against videos of children being targeted and exploited by paedophiles.
Media buyers have warned that YouTube is difficult to police and that there will always be an element of risk running ads on user generated content platforms due to the liberal nature of what is deemed acceptable content and the ease and speed it allows users to upload posts.
Since the scandal broke, calls to toughen the rules around publishing on user-generated platforms has intensified and YouTube said it is strengthening its policies and enforcement processes around content that involves minors.
“In the past week, we’ve tightened up and strengthened the enforcement of our policies to terminate the accounts of users making predatory comments on videos featuring minors,” a YouTube spokesperson said.
“As a result, we terminated hundreds of accounts and removed over 150,000 videos from our platform. We also turned off comments on over 625,000 videos targeted by child predators. Finally, we removed ads from nearly two million videos and over 50,000 channels masquerading as family-friendly content.”