Marketing Madness

Tim O’Neil to Lead AdColony’s App-Install Team

AdColony is a large mobile advertising platform, and they recently announced that they are hiring on Tim O’Neil to the position of VP of Performance Advertising, North America. This is a new position that has been created, and in this new role he will lead the company’s app install business.

The emailed statement says, “O’Neil is joining one of the most well-established and successful performance advertising teams in the industry. The company continues to be a leader in app install campaigns for over 90 percent of the top grossing apps in the Apple App Store and Google Play Store. AdColony is consistently ranked as the top mobile video advertising platform across all formats by the largest app install attribution partners including AppsFlyer, Tune, Kochava, and Adjust.”

AdColony has long been one of the most influential companies in the performance marketing industry, and it is good to see that they are continuing to grow and expand their app install business.

Bryan Buskas, the Chief Customer Officer at AdColony, said, “We’ve seen the performance advertising market continue to grow and evolve, and AdColony continues to be a go-to partner for the largest and most successful publishers in the world. Tim brings years of mobile performance experience to AdColony, and I can’t wait to see the business continue to grow under his leadership.”

Congratulations to Mr. O’Neil, and the team at AdColony.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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