Forbes recently published an article explaining the differences between Search Engine Optimization (SEO) and Content Marketing. The article offered some great information for those looking to increase traffic to their website.
Marketers use SEO strategies to increase their website’s visibility in consumer search results via creating website “validity” as determined by search engine criteria. These strategies can include many things such as use of keywords within website text that consumers may search and regularly updating and editing website with fresh, relevant and valuable information. When SEO strategies are implemented effectively, your site will appear more often and with higher rank in consumer web searches, thus increasing its visibility to the consumer.
Content marketing, on the other hand, is more focused on adding interesting and valuable content to your website which will pique the interest of your target demographic. Users will be more likely to visit your website if it provides something of value to them. In addition, when users are interested in what your website has to offer, they are more likely to stay on your site longer and explore deeper into individual pages of content.
The article by Forbes does a great job of offering links to tips and examples of both SEO and Content Marketing in order to assist you in making the most of both of these strategies to increase your online leads and revenue.
While most marketers will already be familiar with these two strategies, it can never hurt to learn more and keep up to date with the latest options. You can read the article from Forbes HERE.