Marketing Madness

Cake and Accelerize Face Bad News and Horrible Stock Prices

After dominating the market for several years, Accelerize Inc, mainly doing business as Cake (FKA Cake Marketing) has lost significant market share to competitors. As a result of this, their stock is at an all-time low and the company has been cutting staff left and right.

Worse, Zacks Investment Research lowered shares of Accelerize Inc (NASDAQ:ACLZ) from a hold rating to a strong sell rating in a research report report published on Thursday morning.

According to Zacks, “Accelerize Inc. is an online based media and customer acquisition solutions provider. It owns and operates CAKE, a software-as-a-service enterprise platform providing online tracking and analytics solutions for advertisers, affiliate marketers, and lead generators. The Company also offers cupCAKE, a campaign management solution for small and medium sized affiliate marketers. Accelerize Inc., formerly known as Accelerize New Media, Inc., is headquartered in Newport Beach, California. “

Shares of Accelerize (NASDAQ ACLZ) opened at 0.28 on Thursday. The company’s market capitalization is $18.35 million. Accelerize has a 12-month low of $0.27 and a 12-month high of $0.58. The company has a 50 day moving average of $0.30 and a 200-day moving average of $0.35.

Accelerize (NASDAQ:ACLZ) last released its earnings results on Wednesday, August 9th. The company reported ($0.01) earnings per share (EPS) for the quarter. The business had revenue of $5.99 million for the quarter, compared to the consensus estimate of $6.40 million.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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