A new report from Zenith titled, “Online Video Forecasts 2017” has been published, and it is looking like there will be significant growth in how much time people are spending watching video online. This includes online video ads. The total growth rate is expected to come in at 20% across all platforms, with mobile pushing most of that growth.
Consumers around the globe will be spending about 47.4 minutes per day watching videos, on average. This is up from 39.6 minutes per day for 2016. Smartphones and tablets shot up by 35%, bringing them to 28.8 minutes per day. Devices like laptops, desktops, and smart TVs had modest growth of 2%, bringing them to an average of 18.6 minutes per day.
The report looks just at online video, which is limited to any video content that comes in through an internet connection rather than a traditional television connection. Specifically it includes videos seen on social media, YouTube, and services such as Netflix and Hulu.
The fixed device videos (those seen on desktops, laptops, etc) may reach a peak this year before beginning to drop off soon, according to the report.
In addition to total time spent on watching video going up, the total amount that is being spent on video ads online is also going up. The growth in this area will be up 23% in 2017, bringing it to $27.2 billion, up from $22.2 billion in 2016.
