TAG, or the Trustworthy Accountability Group, has launched a new ‘Pirate Mobile App Tool’ that is designed to make it so users can more easily ensure their ads aren’t shown on mobile apps that distribute pirated content. At launch, it has more than 8000 apps in its list that are known to violate different types of intellectual property rights, and this number is expected to grow significantly as TAG members continue to identify these types of apps over time.
Mike Zaneis, the CEO of TAG, said, “As user activity has shifted to the mobile world, so have the criminals who exploit it though mobile apps that distribute illegal pirated content and sell advertising against it. By sharing information about those illegal apps, TAG helps companies quickly identify and remove them from their supply chains, thus cutting off the flow of money to pirates and intellectual property thieves. As the sole information sharing and analysis organization for the digital advertising industry, TAG is uniquely positioned to serve in this important anti-piracy role.”
Putting the power to more easily choose where ads run back in the hands of brands is a great way to fight against ad fraud and other related issues. While many marketers use programmatic ad buying, tools like this can help to get all the benefits of automatic buying, with the ease of control that is desired.