Performance marketing has been growing in popularity for years now, and according to most marketers today, has really become a mainstream form of generating sales. It offers many advantages for companies, marketers, and customers, which is likely why it continues to see so much success.
With this growth continuing, there are millions of people who are jumping into the performance marketing industry, and may not really know how to find success. There are hundreds of guides out there that will teach you that ‘one trick’ that will make you millions, but most of those are scams. Just like with any other type of marketing, the secret to success is going to be focusing on the little things every day that improve your business.
The following are just a few items to keep in mind whether you’re just getting started as a performance marketer, or you’ve been doing it for years. Grind away at these items, and you’ll see your success continue to grow.
Look at Quality
There is a saying about the best marketers that they could ‘sell ice cubes to an Eskimo’ and there is no doubt that this is true. Over the years, many performance marketers have made some pretty good money promoting poor quality products. If you can focus on quality products, however, it is far easier to find success, and that success will last much longer. Taking the time to find the right products to promote will be well worth the effort.
Tracking is Everything
When it comes to performance marketing, tracking data is essential. You should know as much as possible about every click that happens related to your efforts. This will help you to make adjustments that will help your business grow. Sometimes it is the smallest things that can lead to significant benefits, so don’t overlook anything.
Know the Middle of Your Funnel
Many marketers put a lot of effort into driving traffic into their sales funnel, and in helping to make the actual sale at the end. What happens in the middle, however, is often overlooked. In many campaigns, a huge number of potential sales are ‘abandoned’ somewhere in the middle of the funnel, which means tons of lost money.
Look for Visual Solutions
With all the data that is available about marketing campaigns, it can become very time consuming to actually ‘consume’ all the information. Finding ways to turn that data into a visual representation (charts, ect) can save a ton of time and actually help you to better understand the data.
In the end, every marketing campaign is unique so there is no set ‘guide’ that can give all the answers. Making constant adjustments to see what works best will help to drive up the effectiveness of any system.
As the performance marketing industry continues to expand, there will be many great opportunities for those who know how to maximize the effectiveness of their efforts.