The digital assistant industry has really started to take off in a big way. This started primarily with smart phone options like Siri, but has now transitioned into devices such as the Amazon Echo and similar devices that help to improve home automation, entertainment, and much more. The potential to use these devices for advertising, data gathering, and marketing is quite significant, and will only be growing in the future. Some people even expect that digital assistants could be the next ‘big thing’ for marketing, adding to the existing search & social environments.
Regardless of how big it eventually gets, there is a lot of potential today for savvy marketers. In order capitalize on this growth, marketers will definitely want to focus their attention on the Amazon products.
According to research by eMarketers, the Amazon Echo system controls 70.6% of the digital assistant market today. Given the fact that their Echo gets very positive reviews, and is very affordable, this number is likely to continue to grow.
The 25-34 age demographic is the biggest set of users for these devices, though other groups are growing as well as more and more people are finding the value in this type of service.